slugMeasurement and Scaling Techniques in Research Methodology; Survey / Questionnaire Development
Journal Title: International Journal of Academic Research in Management - Year 2016, Vol 6, Issue 1
Abstract
One of the important research tool is questionnaire. In order to develop a survey/questionnaire, first the researcher should decide how the data is measured to collect. Scaling is the branch of measurement that involves the construction of an instrument. There are a number of factors that should be considered to choose an appropriate scaling method in a questionnaire and which ones to use while analyzing data. This paper is summarizing the different types of scaling methods to provide a guideline for selection of scaling method for survey/questionnaire.
Authors and Affiliations
Hamed Taherdoost
Keywords
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