slugQuantitative Marketing Research in Product Sales Data Analysis Using Development and Diffusion of the Innovation Concept
Journal Title: International Journal of Management, IT and Engineering - Year 2012, Vol 2, Issue 5
Abstract
Quantitative marketing research is the application of quantitative research techniques to the field of marketing. in the modern marketing viewpoint[16] that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the Kotler[2,3]"four Ps" of marketing: Product, Price, Place (location) and Promotion [2,3].As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the market place, and to create strategies and marketing plans[2,3].
Authors and Affiliations
Pankaj Aswal
Keywords
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