slugStudy o f Re lationship Between Utilitarian and Hedonic Motives and Temporal Perspective a t Retail Malls
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2014, Vol 2, Issue 3
Abstract
The paper examines the relationship between youth shopping motives and timing of shopping for home furniture. The age group selected is 18 to 29 years. The shopping motives considered for study are utilitarian motives and hedonic motives. The utilitarian motives include variety, saving of money, convenience and quality products. The hedonic motives include service experience, store environment, status seeking and recreational shopping. The study was carried out in Pune and Mumbai. The results of the study using Kendall’s W test indicated th at utilitarian motives were considered more important than hedonic motives. However, using Kruskal’s Wallis test, the results showed that shopping motives were independent of timing of shopping (morning, afternoon, evening) ie, the shopping motives did not differ with timing of shopping. The paper has important implications for retailers in terms of focusing on the predominant shopping motives to increase sales.
Authors and Affiliations
Komal Chopra
Keywords
Related Articles
- EP ID EP17817
- DOI -
- Views 346
- Downloads 12
slugA Modeling of Wind and Solar Hybrid System Using Multi Rectifier Stage
This paper presents power-control strategies of a grid-connected hybrid generation system with versatile power transfer. The hybrid system allows maximum utilization of freely available renewable sources like wind and p...
P-leach Protocol for Wireless Sensor Network
Reducing the energy consumption of available resources is still a problem to be solved in Wireless Sensor Networks (WSNs). Many types of existing routing protocols are developed to save power consumption. In these proto...
Desulfurization of High-Sulfur Lignites (Çan, Çanakkale-Turkey) by the Meyers Method
The uses of high-sulfur coals in burning processes are limited because of environmental pollution. In the world, the reserves of high quality coal are decreasing as well as Turkey where coal reserves are mainly lignite...
Adoption of Information and Communication Technology (ICT) For Development of Indian Agriculture
In India, Agriculture is taken into account to be a primary occupation for a most section of population. We tend to aim to specialize in key factors discovered for effective utilization of knowledge Communication Techno...
A Comparative Study of Stress Parameters Obtained by STAAD-Pro and ETAB
Staad-PRO and ETAB are the most popular software’s for analysis of multistoried buildings. It has been observed that results obtained by both the software’s are not same in most of the cases. This study is an attempt to...