SME’S ENTERPRISE RESOURCE PLANNING IMPLEMENTATION, COMPETITIVE ADVANTAGE AND MARKETING PERFORMANCE: FINDING FROM CENTRAL JAVA, INDONESIA
Journal Title: Journal of Entrepreneurship, Business and Economics - Year 2016, Vol 4, Issue 1
Abstract
Enterprise Resource Planning (ERP) is an integrated application software for widespread use in the organization. The aim of this study is to determine factors that affect the successful implementation of ERP in Small and Medium Enterprises (SMEs) in Central Java in order to build competitive advantage and increase marketing performance. To test the 9 hypothesis, this study utilized data from 107 SMEs in Central Java. The results revealed that variable hardware and software selection have the greatest influence toward the successful implementation in Small and Medium Enterprises. It is suggested that SMEs should gain knowledge and solidify its business process reengineering before implementing ERP.
Authors and Affiliations
Susilo Toto Raharjo, Mudiantono -, Mirwan Surya Perdhana
Keywords
Related Articles
- EP ID EP40711
- DOI -
- Views 373
- Downloads 0
Selecting Various Industrial Competitors Affect The Risk Level of Viet Nam Manufacturing Material Industry During and After The Global Crisis 2007-2009
Using a one factor model, this paperwork estimates the impacts of the size of firms’ competitors in the manufacturing material industry on the market risk level, measured by equity and asset beta, of 99 listed companie...
AN EMPIRICAL STUDY OF ACADEMIC AND NON-ACADEMIC STAFF’S JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT IN AN INSTITUTE OF HIGHER LEARNING
Numerical studies have been conducted to determine the employees’ job satisfaction and organizational commitment particularly in the corporates’ settings. There are few studies pertaining to the institutional staff’s jo...
DYNAMIC CAPABILITIES IN MANUFACTURING: THE MAIN ROLE OF MANUFACTURING CAPABILITY, KNOWLEDGE RESOURCES AND ENVIRONMENTAL TURBULENCE TO IMPROVE ENTERPRISE PERFORMANCE
The aim of this study is to identify and analyze of influence manufacturing capability and knowledge resources on dynamic capability also implication toward enterprise performance. Environmental turbulences are existed...
STRATEGIC MANAGEMENT IN NEW VENTURES: THE ROLE OF TECHNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENTAL FACTORS
Today, as firms become more competitive in their fields, the use of strategic insights and management practices are becoming an integral part of the firms' activities- especially for new ventures which are in the early...
THE EFFECTIVENESS OF “PLANS (PERSONALITY FIT BUSINESS)” TRAINING ON CHOOSING BUSINESS CATEGORIES
Many entrepreneur students run their businesses which are not congruent with their personality and it will affect the effectiveness of business performance. According to Holland (1985), congruency between personality an...