Social capital as a distinctive attribute of millennial donors: the case of Mexico
Journal Title: RAN - Revista Academia & Negocios - Year 2019, Vol 5, Issue 1
Abstract
This study objective was to profile Mexican millennial money donors for a better understanding of the behavior of social cause charitable donation at different stages of people’s life. Logistic and general regressions analyzes identified social capital as a distinctive attribute of millennials from other generations. Sociodemographic variables such as gender and employment were not determinant for charitable donation behavior. The preferred means for donations was digital media.
Authors and Affiliations
Juan Bernardo Amezcua Núñez, Alicia De la Peña, Juana María Saucedo Soto
Keywords
Related Articles
- EP ID EP614446
- DOI -
- Views 129
- Downloads 0
Business model for beef production in Chile
The objective of this study is to develop a business model to enhance cattle population, income and profitability of Region de los Lagos’ (Chile) cattle industry based on meat production from male dairy (uncastrated calv...
Corporate Social Responsibility of hotel services: valuation of consumers
Social responsibility derives from citizens’ concern for environmental damage caused by corporations. In Peru, research on Corporate Social Responsibility (CSR) is incipient, especially that related with hotel companies....
Brand personality traits: the Chilean Pension Fund Administrators case
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand per...
2014 Tax reform and effect on the chilean stock market
This study objective was to determine the effect of 2014 Tax Reform Bill on the Chilean stock market, in the period comprised from its announcement to the approval by National Congress in September 2014. The Event Study...
Entrepreneurial intention: is it influenced by personality and gender factors?
Studying entrepreneurship is important for global economic development. Throughout history, research has been conducted on the external factors that promote entrepreneurship and little attention has been given to the psy...