SOCIAL ENTERPRISES IN DAILY JOURNALISM: WHAT SI THE IMAGE OF SOCIAL ENTERPRISES IN MEDIA?
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The article researches two Czech media in their print version (Hospodářské noviny and Právo) and asks if they inform the public about the phenomenon of social enterprises, what information they give to their readers, if it is educational and accurate or rather incorrect or totally false. From the quantitative content analysis researching five years of publishing we can see that the theme “social enterprising” was used almost 80 times but not so often as the main theme of the media content. In the following article we present results connected for example with a length of media content, a style of referring about the phenomenon of social business, its accuracy, the value journalists give to the problem, a role of pictures accompanying the written content, a role of advertisements and so on. Reflecting the important role of media in the contemporary society we aimed to study, how does the media image of social enterprising look like in the Czech Republic, where the legislative framing of the phenomenon is not yet completely clear and the understanding of it from the side of the public isn´t always correct.
Authors and Affiliations
Petra Koudelková, Teraza Zavadilová
Keywords
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