Social Media in the Process of Marketing Evolution in Polish Textile-Clothing Industry
Journal Title: Fibres and Textiles in Eastern Europe - Year 2016, Vol 24, Issue 5
Abstract
The extile-clothing industry is still perceived as one of the most important sectors of the world economy, and it is also the case in Poland, where it determines the directions of development of regions related to it. The development of new media, however, has contributed to significant changes in the environment of modern enterprises belonging to that sector, which has led to the evolution of their marketing orientation. The multidimensionality and complexity of processes observed bring about the necessity to modify the implemented process of building a competitive advantage and to look for effective tools in this area. Hypermedia space requires the participation of various groups of stakeholders, both in the B2C and B2B market. A solution that proves useful in this field is definitely social media, which significantly implies the quality of implemented processes while generating a wide spectrum of opportunities to compete. The aim of the article is to identify the marketing potential of social media in the textile-clothing industry with particular reference to their role in the process of the market orientation of enterprises from this sector.
Authors and Affiliations
Imię Nazwisko, Łukasz Sułkowski , Dominika Kaczorowska-Spychalska
Keywords
Related Articles
- EP ID EP138826
- DOI 10.5604/12303666.1215521
- Views 91
- Downloads 0
Opportunities and Conditions for the Development of Green Entrepreneurship in the Polish Textile Sector
Green entrepreneurship is an important phenomenon from the point of view of economic development. However, the topic has not been sufficiently analysed and knowledge in this area is not systematised. Supporting the devel...
Potential Risks and Their Analysis of the Apparel & Textile Industry in Turkey: A Quality-Oriented Sustainability Approach
The most significant issues in businesses within the scope of manufacturing and services are the sustainability of production quality, setting quality standards and reducing the waste amount during the manufacturing proc...
Thermal Characteristic of Keratin Fibres from Poultry Feathers and their Suitability to Conversion into Thermoset Biobased Composites
The possibility of using animal wastes in the form of feathers for the production of various types of composites is an extremely original concept, opening to researchers a wide field for experiments and interdisciplinary...
Optimisation of Selected Components of a Roller Carding Machine in the Aspect of Improving their Cooperation Quality
The quality of web produced by a carding machine is largely influenced by the shape and height of the gaps between card clothings of workers and the doffer cooperating with the main cylinder as well as between the doffe...
Effect of a Subjective Grading System and Blending with Polyester on Selected Wool and Yarn Characteristics of Subtropical Egyptian Barki Sheep
Seven-hundred kilograms of subtropical Barki wool was collected to study the effect of a subjective grading system and blending with polyester on selected wool and yarn characteristics. Wool was graded subjectively into...