SOCIAL SERVICES COMMUNITY PLANNING AND MASS MEDIA COMMUNICATION
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Social services community planning and its potential is influenced by a different reasons. The main objective identifies and evaluates possible correlation between utilization rate of mass media communication forms and utilization rate of participatory model of social services community planning elements. Object in research represents cities in the Slovak republic with processed and adopted community plan of social services. The subject of the research is the use of the social services community planning participatory model with connection to mass-media presentation and communication. We use quantitative research strategy by questionnaire technique for data collection. Respondents represent leaders of teams of community social service planners. Data are evaluated by a regression analysis through software PSPP. Outputs of statistical software present chart with linear regression line and tables with statistics. The results show positive correlation between utilization rate of mass media communication forms and utilization rate of participatory model of social services community planning elements. That result identifies positive influence of mass media communication forms on the potential of community planning of social services.
Authors and Affiliations
Valeriu Mosneaga, Michal Garaj
Keywords
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