СПЕЦИФІКА ВИКОРИСТАННЯ МАРКЕТИНГОВОЇ ІНФОРМАЦІЇ ДЛЯ ФОРМУВАННЯ БРЕНДБУКІВ
Journal Title: Science Review - Year 2017, Vol 2, Issue 7
Abstract
A brandbook is one of important element for creating the effective brand. Brandbook is the official corporate internal corporate document that contains the main information about the brand. In accordance, the marketing information component is decisive for the formation of the brandbook. The main purpose of marketing information is the gathering data about company's management and the external marketing environment. There is the effective analysis and ordering system of decision for brand management. Enterprise's brandbook should to includes: the description of the history and common vision of the brand, the description of the basic principles of the brand on the market; the main characteristics of the target audience; the description of character, logo, tone and style in communication of brand with the consumers; the basic principles of marketing programs and relationships with social media; the rules and examples of the use of the logo; color palette requirements; image requirements etc.
Authors and Affiliations
Г. В. Охріменко
Keywords
Related Articles
- EP ID EP407270
- DOI -
- Views 143
- Downloads 0
ПІДВОДНІ КАМЕНІ ЗАСТОСУВАННЯ «ПРИНЦИПУ МОВЧАЗНОЇ ЗГОДИ» ПРИ РЕАЛІЗАЦІЇ ГРОМАДЯНАМИ ПРАВА НА БЕЗОПЛАТНЕ ОТРИМАННЯ ЗЕМЕЛЬНОЇ ДІЛЯНКИ
This article presents the investigation of problematic and urgent issues of implementation by Ukrainian citizens of the right to the free transfer of land plots into their private ownership from the lands of state or com...
THE USE OF NEW TECHNOLOGIES IN FORENSIC FACIAL RECONSTRUCTION
This paper presents some of the ways in which a 3D scanner and a 3D printer can be used in forensic facial reconstruction from a skull: to scan the skull (its parts), to process the scan and build up a 3D computer image...
РОЛЬ ПЕРИКЛА В РАЗВИТИИ ДЕМОКРАТИИ В АФИНАХ
462 year B.C is an outstanding and historical date for the history of humanity because in this year in one of the most significant city-states of Greece, particularly in Athens the democracy was born, not just as a form...
МИСТЕЦЬКЕ ВТІЛЕННЯ КУЛЬТУРНИХ КОДІВ ФОЛЬКЛОРНОГО ТЕКСТУ В МУЗИЧНИХ КОМПОЗИЦІЯХ І. ГАЙДЕНКА
Breslavets G. M. Comprehension of cultural codes of the folklore text in musical compositions of I. Gaidenko: the paper is devoted to specifics of composer’s reconstruction of the folklore text in musical creativity of U...
REGARDING THE ROLE OF TIME DEFICIENCY FACTOR IN DEVELOPMENT OF EMOTIONAL STRESS IN MEDICAL STUDENTS
The article is dedicated to problem of time deficiency and its influence on stress level in students of medical university. The review of existing literature sources was made, the importance of time management skills in...