Specjalizacja kluczem do osiągniecia przewagi konkurencyjnej na współczesnym rynku usług motoryzacyjnych w Polsce
Journal Title: Autobusy. Technika, Eksploatacja, Systemy Transportowe - Year 2018, Vol 220, Issue 6
Abstract
The article presents considerations regarding the essence of specialization as the key to achieving competitive advantage on the contemporary market of automotive services in Poland. The considerations were supplemented with original questionnaire surveys of the demand side in the scope of the market strategy applied by market entities offering repair services on the Polish market. The intention of the article is to draw attention to the essence of the research issues undertaken by demonstrating that specialization and not the diversification of services may lead to achieving a competitive advantage in this market. The direct recipients of the presented research results may be managers and owners of entities already operating in this sector of services as well as those who are considering such a possibility in the future.
Authors and Affiliations
Wojciech Lewicki
Keywords
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- EP ID EP561951
- DOI 10.24136/atest.2018.257
- Views 46
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