Stages in the Evolution of Marketing as a Discipline
Journal Title: Dezbateri social economice - Year 2014, Vol 6, Issue 2
Abstract
Marketing is, essentially, an activity pertaining to the enterprise, which involves planning and execution of the marketing mix for ideas, products and services in an exchange that not only meets the current needs of the consumer, but also participates and creates future needs that will bring profit. As a discipline, marketing has started to develop about 100 years ago, even at the beginning of the twentieth century. Throughout this period, it went through major changes, the field developing aspects both theoretical and practical that reach much further and much deeper than one might think. According to the 100 years as an academic discipline, marketing studies have been characterized over time by many styles and approaches.
Authors and Affiliations
Ana-Irina Nicolau, Adina Musetescu, Oana Mionel
Keywords
Related Articles
- EP ID EP136772
- DOI -
- Views 93
- Downloads 0
Fiscal Impact of the Control Report Results on the Company
The fiscal obligation that falls on the taxpayers represents tax account receivables, resulted in the legal act that characterizes the tax liability and individualizes the monetary obligation of each income taxpayer. Acc...
The Risks and Benefits of Outsourcing
The Culture’s Elements Impact on the Multinationals Companies Activity
The fundamental elements of the individuals’ behavior which are also reflected in their consumption behavior, in the marketing literature, are the following: language, non-verbal language, religion, values and...
Energy Terrorism. Security of Energy in Romania and European Union. NATO’s Role in Security of Energy. Endogenous and Exogenous Influencing Factors
Relations, Assessment Methods and Development Strategies in Travel Industry