STATE AND DEVELOPMENT PROSPECTS OF GERMANY CONSULTING MARKET IN THE CONTEXT OF EUROPE-WIDE TRENDS
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2014, Vol 8, Issue 161
Abstract
This paper investigates the main features of the European consulting market, that allow to identify the main development strategy of it. Globalization and transnationalism processes influence on all world markets. European consulting market is not the exception and it has transformed with a clear trend towards concentration consulting capacity in the market leading countries. The largest European consulting market is German. The author analyzed the structural configuration of the Germany consulting market on its functional grounds, with the customer's branch, as well as geographically. It was determined that in the structure of management consulting services in Germany business-consulting is dominated, and among other components of this segment the services of strategic planning and production (operating) consulting are prevalent. Considering the common European consulting market trends, it is worth noting that the greatest demand consulting services are in the industrial, banking and insurance, as well as in the public sector. The observed structure and characteristics of the European consulting market allows further conclusions about its potential and possible strategic choices of all its participants. These and other achieved results are useful for defining the strategic directions of Ukrainian consulting market development in the context of Europe-wide trends.
Authors and Affiliations
Kristina Kovalsk
Keywords
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- EP ID EP404121
- DOI 10.17721/1728-2667.2014/161-8/5
- Views 76
- Downloads 0
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