СТЕРЕОТИП ПОВЕДІНКИ: ФІЛОСОФСЬКО-АНТРОПОЛОГІЧНИЙ АСПЕКТ

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СТЕРЕОТИП ПОВЕДІНКИ: ФІЛОСОФСЬКО-АНТРОПОЛОГІЧНИЙ АСПЕКТ

Journal Title: Гуманітарний часопис - Year 2015, Vol 1, Issue 2

Abstract

Shyroka Svitlana STEREOTYPE OF BEHAVIOR: PHILOSOPHICAL AND ANTHROPOLOGICAL ASPECT Thе article is devoted to a research of a phenomenon of behavior stereotype as a factor of personality formation. The stereotype of behavior is defined as a set of unchanging, repeated actions which are directly connected to historical conditions of social life, cultural experience and are the way of encoding and transferring information about values, norms, human ideals and societies. The relevance topic chosen for the study is due to the current social and cultural situation, characterized by standardization in all spheres of life. This circumstance requires the attention of scientists to factors that can shape the universal ways of communication and human behavior as well as the consequences of such stereotyping. The purpose of the article is to analyze existing approaches to stereotyping behavior and to present philosophical and anthropological interpretation of this phenomenon in the context of modern cultural process. The contemporary culture generates a special human self-perception: people consider the normal situation where they are the object of cultural, regulatory and legal creativity, while he subject is indefinite elite. This attitude allows not take responsibility for their actions and the consequences that they may cause. Stereotyping of behavior in this situation is nothing but a way of escape from the moral act, which requires a choice between several options of action. The source stereotypes in modern society is mass culture imposed by the media, which eliminates the problem of independent choice, reduces complex moral and intellectual problems to primitive dual oppositions, makes it possible to get rid of social responsibility. Thus, the modern cultural human life can be called paradoxical. On the one hand, a person tends to express his uniqueness, on the other hand, trying to avoid the difficulties associated with this risky process, he prefers established enshrined in the culture behaviors. This kind of alienation of human from his own subjectivity makes it impossible the formation of his identity and personal fulfillment. Habitual ways of action, behavioral patterns and schemes provide an idea of the stability and orderliness of everyday flow of life, but at the same time they bear in themselves threat of loss of the purely human personality traits - a creative approach to reality, the unique feeling events, independent decision-making in situations of moral choice and so on. Following the approved scenarios in the future entails limiting the possible existence of a creative understanding of the world, which is extremely dangerous in terms of modernity, which permanently transforms. The situation is worsened by the presence of a large number of facilities of translation and implementing stereotypes of behavior in practice, among which a special place is occupied by the mass-media. The conducted research gives grounds to state that there is an association of reproduction of unchanging forms of behavior and deindividualization, conformism, voluntary and forced imitation and alienation. The stereotyping behavior in today's world can be a factor of de-individualization, de subjectivation and, ultimately, de- antropologisation of personality.

Authors and Affiliations

Світлана Широка

Keywords

Ключові слова: стереотип поведінки масова культура особистість. The keywords: stereotype of behavior the mass culture personality.

EP ID EP561972
DOI -
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