Strategic Analysis of SMEs' Early Internationalisation Process
Journal Title: UNKNOWN - Year 2013, Vol 1, Issue 1
Abstract
Purpose- This study focuses on the main driving factors influencing the path (i.e. the decision-making process) of SMEs to internationalise and explains reasons for choosing different entry modes as strategy. The paper aims to gain a closer understanding of characteristics and challenges that SMEs experience in the early phase of internationalisation, and how its internationalisation practices – strategies – contribute to their competitiveness. Design/methodology/approach- A theoretical framework based on a literature review is developed. Empirical results were gained from a qualitative approach based on case studies and cross-case analysis of three Tyrolean SMEs. Findings- Aspects that have been investigated by this study are key motivating drivers to internationalise and strategies applied. The paper highlights different approaches why and how SMEs undertake the process of internationalisation. Practical implications- An understanding of drivers and strategies to internationalisation offers entrepreneurs and small business managers the opportunity to shape and reflect on the development of their company. Outcome of this study reveals the importance of managers in understanding the changes in the business environment and in identifying key internal factors. Results provide practical mentoring to SMEs in similar situations in understanding the nature of the processes of an international expansion strategy. Originality/value- Internationalisation strategies are usually viewed in relation to large enterprises. This study considers SMEs in their approach to develop international strategies and market presence.
Authors and Affiliations
Julio Lamas Knapp, Christopher Kronenberg
Keywords
Related Articles
- EP ID EP199143
- DOI -
- Views 105
- Downloads 0
Economic Process and Entrepreneurship
There is a robust body of knowledge around the theory of Entrepreneurship, but the lack of a comprehensive and widely accepted view to describe this phenomenon is obvious. There is two main streams in entrepreneurship li...
The effect of leadership style on professional ethical behavior: An empirical study in cement factory
This study indicates the theoretical perspective and examines the relevant literature that supports the significance of leadership style and professional ethics among employees. The methodology for con-ducting the study...
An Empirical Study of Academic and Non-academic Staff’s Job Satisfaction and Organizational Commitment in an Institute of Higher Learning
Numerical studies have been conducted to determine the employees’ job satisfaction and organizational commitment particularly in the corporates’ settings. There are few studies pertaining to the institutional staff’s job...
Determinants of Halal Cosmetics Purchase Intention on Indonesian Female Muslim Customer
The purpose of this research was to analyze partially the influence of attitude, subjective norm, perceived behavioral control, and knowledge towards customer purchase intention. Data were collected through a questionnai...
Application of Customer Relationship Management in Emerging Economies
Purpose- Relatively few organizations have implemented an integrated approach, which addresses all the key strategic elements of CRM. Even in more developed countries only a small number of businesses have a clear idea o...