STRATEGIC CHANGES IN ENTERPRISES IN THE PROCESS OF THE INTERNATIONALISATION
Journal Title: Globalization, the State and the Individual - Year 2015, Vol 3, Issue 7
Abstract
Strategie change is to be understood as a kind of transformation of organization, which means the process aiming at гесоѵегу of a competitive sustainable advantage through redefining of business goals, creation of new competencies and use of these abilities to seize new market opportunities. Strategie transformation reąuires organizational and behavioral changes e.g. self-renewal of a company. Strategie changes constitute an element of strategie management in the context of internationalization, use of new informational technologies and multicultural environment in organizations. Fields of change are the aim of strategie managerial decisions. They make it possible for organization not to just survive in the market but also to assume a significant position among competitors.
Authors and Affiliations
Małgorzata Duczkowska-Piasecka
Keywords
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