Strategic Planning in the Sport Sector
Journal Title: Choregia - Year 2017, Vol 13, Issue 2
Abstract
The contribution of strategic planning in the financial favorable outcomes has been recognized by the business sector. The sport sector has begun to recognize the value of strategic planning as well. Many sport researchers have claimed that without the betterment of strategic planning activities, sport will not survive to the turbulent and competitive environment of the sport industry. The core problem of strategic planning is understanding its multi-faceted character and interrelating different aspects of the strategic planning development. The purposes of this study were to: (a) examine the strategic planning process, and (b) describe a strategic planning process for the sport sector and analyze its various elements. If the sport managers follow the proposed strategic planning process, they will be able to deal with the intricate sport business environment and deliver high economic profits.
Authors and Affiliations
Vasiliki Avgerinou| Department of Sport Management, University of Peloponnese, Sparta, Greece, Emmanouela Skoula| Department of Sport Management, University of Peloponnese, Sparta, Greece, Alkistis Papaioannou| Department of Sport Management, University of Peloponnese, Sparta, Greece, Thanos Kriemadis| Department of Sport Management, University of Peloponnese, Sparta, Greece
Keywords
Related Articles
- EP ID EP12635
- DOI https://doi.org/10.4127/ch.2017.0123
- Views 405
- Downloads 25
Consumer Impressions of Sport Corruption
Fans view sport as corrupt and will become even more corrupt in the future. Because sport sponsorship relies on positive brand associations between the sport and the brand, sponsors are very concerned. A horn effect m...
A Conceptual Model of Risk Management and its Importance for Sport & Leisure
Although sports or any other kind of physical activity can be entertaining and beneficial for people’s health, they can also become perilous and conceal risks. Risk has always been related to unpleasant outcome...
Exploring the Relationship between Task Conflict, Relationship Conflict, Organizational Commitment
In the Australia, Canada, parts of Europe, and the United Kingdom, the provision of sport has had a long tradition of reliance on volunteers. However, there has been increasing pressure for voluntary sport organizations...
Applying the Balanced Scorecard Strategic Evaluation Method to a University Athletic Department
The Balanced Scorecard (BSC) has been extensively used in manufacturing organisations, service organisations, non-profit organisations, and governmental organizations with outstanding results (Kaplan and Norton, 20...
Multiple groups confirmatory factor analysis of the motivational influencing individuals' decisions about participating in intramural sports
Intramural programs provide competition and recreation during the academic year for the diverse college populations of faculty, staff, and currently enrolled students and their spouses/partners who do not participate...