Structural assessment of market capacity: client-oriented conception
Journal Title: Business Ethics and Leadership (BEL) - Year 2017, Vol 1, Issue 2
Abstract
To assess the real and potential opportunities of industrial enterprises in the market of products, a model of structural estimation of the capacity of the market for the manufacturing of the products has been developed. The constant and variable constituents of product market capacities are highlighted, which reflect the real business opportunities, potential queries, and their purchasing power. The developed econometric model is based on the use of the multiple regression method in order to formalize the dependence of the capacity of the market of production of the industrial enterprise from the channels of influence on it, allocated using the method of the main components − price, quality, behavioral, macroeconomic, as well as with the possibility of their formalization, namely the influence of each of them on the basis of regression modeling of market data.
Authors and Affiliations
Gregorz Mentel, Galina Peresadko
Keywords
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- EP ID EP460681
- DOI 10.21272/bel.1(2).31-38.2017
- Views 117
- Downloads 0
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