STUDY ON CONSUMER TRUST IN B2C E-COMMERCE OF SPECIALTY PRODUCTS FOR NATIONALITY – TAKING THE EXAMPLE OF TIBETAN TEA
Journal Title: Topics In Education, Culture and Social Development (TECSD) - Year 2018, Vol 1, Issue 2
Abstract
Researching on consumer trust in B2C E-commerce of specialty products for nationality is beneficial to build a precision poverty alleviation system based on specialty products for nationality and relying on e-commerce platform to promote the development of national unity and precision poverty alleviation. On the basis of the academic monographs of domestic and foreign scholars, this paper takes the example of Tibetan tea and adopts AHP method underlying group decision-making to establish an evaluation index system from six dimensions: credibility, commitment, benefit, monitoring, ability and prediction, which are compared according to the significance, out of the Tibetan area and heading for the mainland, the significance of each dimension is expected to speed up the development of rural e-commerce in Tibet, and to provide references and guidance for the development of e-commerce precision poverty alleviation model projects.
Authors and Affiliations
Zhan Ying, Wu Jian
Keywords
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- EP ID EP412239
- DOI 10.26480/ismiemls.01.2018.57.60
- Views 64
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