Study the relationship between domestic and foreign sports brand identity and customer satisfaction clubs in the Mashhad city
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 3
Abstract
This study aimed to Study the relationship between domestic and foreign sports brand identity and customer satisfaction in the city of Mashhad bodybuilding. The statistical population consisted of 2,800 customers bodybuilding and fitness in the city of Mashhad According to Morgan with a total of 338 samples were selected randomly. To achieve the goals customer satisfaction questionnaire was used to assess identity and sports brands. The questionnaire's Validity of was confirmed by experts and professors of physical education and reliability on 50 subjects And reliability using Cronbach's alpha was used to respectively 0/852 and 0/842 respectively. In order analyze the data collected by means of descriptive and inferential statistics such as the Kolmogorov-Smirnov test and Pearson tests using spss software was used. The findings showed that the relationship between the strength and the level of customer satisfaction EVER (t=0/002 and r=0/323) is acceptable And between desire and passion, competence and integrity and simplicity and distinct identity of paragraphs exercise significant relationship with the level of customer satisfaction.
Authors and Affiliations
Seyed Hamid Reza Mousavi Heravi| MA in Sport Management–Islamic Azad University, Mashhad, Iran, email: Reza.heravi58@gmail.com, Hussein Peymanizad| Assistant Professor of Sport Management Faculty of Physical Education Islamic Azad University of Mashhad, Iran, Mohammad Reza Ismaeelzadeh Ghandehari| Assistant Professor of Sport Management Faculty of Physical Education Islamic Azad University of Mashhad, Iran
Keywords
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