Studying the Effect of Blue Ocean Strategy Factors on Acquiring Competitive Advantage (Case Study: Pharmaceutical Companies of Lorestan and Markazi Provinces)
Journal Title: Journal of Science and today’s world - Year 2016, Vol 5, Issue 1
Abstract
This research aimed to study the effect of blue ocean strategy factors on acquiring competitive advantage in pharmaceutical companies of Loresatan and Markazi provinces in Iran. To achieve this goal, a sample volume consists of 90 managers and experts of pharmaceutical companies in these two provinces using random sampling method were used. A survey with approved reliability of 0/932 unit, using study literature and history was used, which its reliability was approved by professional specialists. Findings of this descriptive-analytic research show that using ad hoc t test and linear simple regression, positive and linear effect of six factors: concerning alternative industries and existing strategic groups on industry, observing costumer’s chain, concerning complementary products and services, observing functional or emotional attractiveness for costumers, and observing the time (of search and study throughout the time), which relate to first principal of blue ocean strategy realization, was approved with 0/664 significance level on competitive advantage acquiring, and observing complementary products and time factors, both have most impact on companies’ competitive advantage acquiring with significance level of 0/562. Consequently, studying different, distinct and changing needs of customers and establishing a framework to provide required products and services which lead to create distinction between products of these companies against products of other pharmaceutical production companies. In the other hand, managers of these companies should form the future in best manner looking at time context and observing the past and potential provided value, plan for the company.
Authors and Affiliations
Ahmad Charmian, Shakiba Ahmadi
Keywords
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