SUBSTANTIATION OF THE PRICE POLICY OF THE COMPANY
Journal Title: Бізнес-навігатор - Year 2017, Vol 3, Issue 42
Abstract
In the article the theoretical bases of the substantiation of the price policy of the enterprise are investigated. The factors of the enterprise price policy are determined. Based on the assessment of the current state of the company’s pricing policy, possible directions for its development are identified. Measures have been formed to increase the efficiency of the company’s pricing policy. The directions of elements of the optimal pricing policy of the enterprise are highlighted.
Authors and Affiliations
V. O. Liush, O. V. Myhaylenko
Keywords
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