Sustainability of a Micro Enterprise - A Case Study
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 8
Abstract
This paper analyses about the factors affecting the sustainability of micro enterprises. Here a case study has been done from the Telengana State. For this case study, a women micro entrepreneur has been selected. She produces the product chocolate. This case study explains what all the factors are leading to the sustainability of micro enterprises. Here she suggested that there are 10 factors responsible for sustainability of micro enterprises. She is very particular about net working among the entrepreneurs, advertisement with quality of the product those determine the sustainability.
Authors and Affiliations
Dr. G. Vedanthadesikan, Mrs. V. A. Malarvizhi
Keywords
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- EP ID EP419710
- DOI 10.9790/0837-2308065560.
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