Synergies in offer optimization
Journal Title: Zarządzanie i Finanse - Year 2016, Vol 14, Issue 1
Abstract
This paper describes the problem of offer optimisation of service provider by exploiting inter-territorial and cross-domain synergies as well as synergies resulting from participation in virtual organization. The aim of the study is to de-scribe the impact of these synergies on offer optimization and setting the mini-mum price in order to provide a positive economic result of running activity. Based on the solution of the Transportation Problem and with use of northwest corner rule, simulation of major economic indicators was performed. As a result the estimate influence of all three surveyed types of synergy on major economic measures of audited activity were described.
Authors and Affiliations
Jerzy Pieniążek
Keywords
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