Territorial Benchmark, Key Success Factors for a Successful Territorial Offer Build
Journal Title: International Journal of Applied Research in Management and Economics - Year 2022, Vol 5, Issue 3
Abstract
This paper aims to identify the trends of territorial offer construction around the world in accordance with them opting for a territorial marketing strategy (TM). We proceed to the identification and then analysis of TM trends around the world. For this, we have opted for the methods of secondary data analysis (qualitative methodology), and this is through the exploration of the experiences of the chosen cases. We have been able to identify the practices that represent the best practices to develop in territorial offer build, and the mistakes to avoid. This benchmark has allowed sharing methods, techniques, and proven experiences in the TM field. The goal was to understand and not to model the strategies, we sought to generate an understanding of the Key Success Factors that make the success of the territorial.
Authors and Affiliations
Ghizlane Amajid,
Keywords
Related Articles
- EP ID EP745379
- DOI https://doi.org/10.33422/ijarme.v5i3.864
- Views 43
- Downloads 0
Importance of Customer Loyalty in Telecommunication Sector
Customer loyalty is a serious matter of concern for every business where it measures the customerâs likeliness to give repeat business with a brand or organization. In other words, it is the outcome of a positive exper...
A bi-objective model for determining an optimal warehouse capacity, and product allocation in a green multi-product, multi-period distribution network
Nowadays, the growing trend of environmental concerns is significantly higher than in the past while the business also focuses on the supply chain more to serve the customer demand using the lowest resources possible whi...
On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
The various applications of AI have not yet led to widespread acceptance in marketing. Nevertheless, AI has enormous potential to fundamentally change the field of marketing with its applications, making the topic highly...
Plastic In Skincare Cosmetics: An Investigation of the Acceptance of Plastic Packaging and Micro-Plastics When Buying Skincare Products
Never before has so much plastic existed within the environment as is currently the case. Cosmetics are a significant part of the plastic problem, both in terms of microplastics in the ingredients and through plastic-con...
Motivation and Work Engagement of the Millennials in the Workplace: Youkang Company Experience
Organizations today are increasingly having a bigger proportion of millennial employees as part of their workforce. To be among others, millennial employees are competitive, civic-minded, open-minded on diversity, and ac...