Territorial marketing - image registration formation tool
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 10, Issue 10
Abstract
The article deals with the issue of the image of territories and the problem of expanding the region’s capabilities in the field of foreign economic activity. The functions that perform the image of the territorial unit are considered, the main communication elements and the most effective ones are defined for forming the image of a certain territory.
Authors and Affiliations
A. SHEVCHENKO, I. RUBAN
Keywords
Related Articles
- EP ID EP283566
- DOI -
- Views 101
- Downloads 0
The role of investment banks in the market of corporate control
In the article the definition of an investment bank is done. The main directions of activity of modern investment banks are outlined, among them: investment banking activity, in particular underwriting, attraction of fin...
Startups as a special organizational structure of market of innovations
In the article the scientific and practitioners approaches to determination of the essence of economic categories «startup» are considered and their characteristic features àre defined. Scientific approaches to classific...
Current state and prospects of development of strategically important enterprises of the public sector
The article covers issues of strategic public sector companies, attempts to determine their place and development prospects, as in the state sector and the economy as a whole.
The final category of the theory of power shadowing
The subject of the study are the methodological aspects of the study of one of the core elements of the categorial structure of the theory of power shadowing – the final category of theory. The purpose of the study is to...
Internet banking as one of the directions of banking development
The main driving mechanism and catalyst for changes in the globalized world was the development of information and communication technologies (ICTs), the widespread use of which should be recognized as a priority directi...