Territorial marketing - image registration formation tool
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 10, Issue 10
Abstract
The article deals with the issue of the image of territories and the problem of expanding the region’s capabilities in the field of foreign economic activity. The functions that perform the image of the territorial unit are considered, the main communication elements and the most effective ones are defined for forming the image of a certain territory.
Authors and Affiliations
A. SHEVCHENKO, I. RUBAN
Keywords
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