TEXT AS AN ARTIFACT – THEORETICAL-METHODOLOGICAL REFLECTION
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The main aim of the study is to define the diversity of theoretical-methodological principles for analysis and consequent interpretation of the text, with emphasis on those approaches whose complexity allows us to cross the field of literary science as well as to enter other disciplines such as media studies. In order to achieve this goal, it is necessary to define the concept of text, to indicate the appropriate terminology and to justify our consideration of the text as an artifact with a certain verbal value (in our study we focus specifically on literary and media text). Emphasis is placed on current literary-methodological approaches to text analysis. We suppose that the selected methods of analysis and subsequent interpretation of literary texts have been useful in studying media texts as well (e.g. audiovisual images). We try to confirm/possibly refuse the assumption in the final part of the study, in which we summarize the data obtained and then compare the results.
Authors and Affiliations
Lenka Rusňáková, Zuzana Chrenková
Keywords
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