The concept of corporate social responsibility in the strategy of small and medium-sized enterprises
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
The concept of corporate social responsibility (hereafter CSR) is often referred to as essential in building a competitive advantage in the market. It is said that its implementation refers not only in large companies, but also in small and medium-sized ones (hereinafter SMEs). The key areas of application of this concept are pointed out to emphasize the profits which can be obtained by using it. In this article, based on the results of a study published in the report Report Millward Brown SMG/KRC PwC for PARP, Evaluation of the implementation of standards of corporate social responsibility, corporate social responsibility indicators set in micro, small, medium and large enterprises, analyzes the applicability of assumptions and guidelines for CSR in the SME sector enter-prises. At the same time it is emphasized how important in building the com-pany's strategy it is to incorporate CSR principles at each stage already of its formulation. The article also inclines and identifies problems encountered by SMEs companies trying to act socially responsibly. The same problems also cause difficulty with the inclusion of CSR strategy in action. These problems are due to the poor knowledge of the concept of CSR, in particular, lack of thorough knowledge of the socially responsible activities, lack of awareness of what they in fact are, and what advantages of their use can bring into business.
Authors and Affiliations
Agata Kaszuba
Keywords
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