THE CONCEPT OF INTERNAL MARKETING IN THE PROCESS OF PERSONNEL MANAGEMENT AT THE ENTERPRISE
Journal Title: Сталий розвиток економіки - Year 2017, Vol 34, Issue 1
Abstract
Purpose. The theoretical and methodological foundations of the concept of internal marketing in the process of personnel management and the development of ways to implement this concept in the enterprise. Methodology of research. During the study, used methods such as descriptive and comparative (in the approaches to the concept of internal marketing), induction, deduction and synthesis (if the justification for the use of internal marketing in the enterprise and identify ways of its implementation). Findings. The existing approaches to understanding the concept of internal marketing. Internal marketing is a multidimensional concept, which is aimed at improving the efficiency of the personnel of the enterprise to achieve its market goals. It is also an integral part of management, and component marketing. Necessity of internal marketing at domestic enterprises. Determined that the most successful companies in the world use the concept of internal marketing as an element of the overall strategy in human resources. The ways of implementing the concept of internal marketing in the enterprise, including: awareness of the guidance necessary to implement internal marketing in the enterprise, formation of effective system of motivation, development of an effective program of staff development, etc. Originality. The ways of implementing the concept of internal marketing in the process of personnel management in the enterprise, which, in contrast to existing, should be integrated into the overall business strategy and be based on effective programs, motivation and evaluation of personnel. Practical value. The ways of implementing the concept of internal marketing in the process of personnel management will enhance the productivity and efficiency of the enterprise as a whole.
Authors and Affiliations
Olena Vengerova
Keywords
Related Articles
- EP ID EP327507
- DOI -
- Views 114
- Downloads 0
DEVELOPMENT OF INFRASTRUCTURE OF THE MARKET OF EDUCATIONAL SERVICES OF HIGH SCHOOL IN UKRAINE
Purpose is studying the state of functioning of the infrastructure of the educational services market; solving of problems of modern development of the infrastructure of the educational services market, determination of...
ASPECTS OF THE DEVELOPMENT OF COMPETENCE POTENTIAL FOR GRADUATES IN ENTREPRENEURSHIP IN THE APPLICATION OF INNOVATIVE TECHNOLOGIES IN HIGHER EDUCATION
Purpose. The aim of the article is the research of aspects for the development of competence potential of Ukrainian universities graduates in entrepreneurship in the application of innovative educational technologies, wh...
THE STRATEGY OF “SURVIVAL” IS THE BASIS OF THE FUNCTIONING OF PERSONAL PEASANT FARMS
Purpose. The aim of the article is the development of theoretical, methodological provisions on the substantiation of the strategy of “survival” as the basis of the functioning of personal peasant farms. Methodology of r...
THEORETICAL ASPECTS OF AUDIT OF OPERATIONS WITH THE INVESTMENT REAL ESTATE
Purpose the article is consideration of theoretical aspects of auditing the correct accounting of transactions with real estate investments. Methodology of research. To achieve the goal used the following methods toolkit...
SOCIAL NETWORKS AS A NEW TOOL FOR ADVERTISING
Purpose – to research of the social networks use for realizing advertising activity of the enterprises. Methodology of research. In the course of the study there are used methods of system analysis that became the basis...