The Conceptual Framework of "Diversity Management" in the System of Strategic Management of Industrial Enterprise Development
Journal Title: Проблеми економіки - Year 2016, Vol 2016, Issue 3
Abstract
The problem of strengthening the innovation component in strategic management of industrial enterprises under conditions of globalization has been actualized. The essence and features of innovative development of enterprise structures in the context of their competitiveness have been considered. The attention is focused on the fact that the innovative development should ensure an increase in the enterprise ability to create products having customer value. On the basis of the analysis of the essence and direction of innovative activity of industrial enterprises it has been proved that its results do not create conditions for their innovative development. It has been determined that by the nature of ongoing changes the innovative development is a revolutionary transformation altering its system attractor according to a new phase of the operation. This increases the viability of enterprises in the context of economic activities making them more flexible, able to adapt in the long run. It is emphasized that this increases the level of heterogeneity of enterprises in terms of factors of resources, processes and preferences. The relationship between the heterogeneity of economic resources and choosing by the enterprise management certain types of competitive strategies is shown. It is argued that the choice of a competitive strategy depends on the ability of the enterprise to recombine resources and processes. There made a suggestion about the expediency of changing approaches to the organization of the enterprise innovative activity to improve its efficiency in terms of resource recombination. It is noted that this can be achieved through the implementation of the concept of "diversity management". The conceptual framework of the implementation of diversity management has been described. It is asserted that its organizational basis is the management decentralization expanding the motivational basis for innovative research participants.
Authors and Affiliations
Valentyna Stadnyk, Oksana Veshko
Keywords
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