The cooperation between universities as a way to build strong business and scientific units

Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2017, Vol 23, Issue 1

Abstract

More and more frequently in the literature you can meet the described cooperation between the university and the business environment. These projects relate both to joint research, raising funds in the framework of EU grants, practices, internships for students, graduates and employees of the university, preparation of expert reports, prototypes, diagnoses, matching the educational offer to the needs of the local market, etc. However considerably less can meet with the co-operation among universities but also in this area can be indicated numerous opportunities for joint action. Polish universities are increasingly willing to look for a partner in foreign universities to cooperation or join forces to become stronger scientific and business partner in available projects. More and more projects are created to make cooperation between centers to exchange information and realization joint ventures. The article presents possible ways to cooperation between units, as well as present the actions taken so far. The author points to the importance of cooperation and the need for joint action between universities and business. Which may have impact on the image and position university in the national or foreign rankings. In the article the author presents a case study describing the activities of the established cooperation between public universities in the West Pomeranian Region.

Authors and Affiliations

Kamila Peszko

Keywords

Related Articles

Perception of the university as an employer among young potential employees

The article is theoretical-empirical in character. It presents issues associated with the external image of the university as an employer. In the theoretical part the views of various researchers presented in literature...

Marketing automation processes as a way to improve contemporary marketing of a company

The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in marketing automation system. This publication deals with the key aspect...

Przyczyny braku zainteresowania polskich młodych potencjalnych pracowników uczelniami jako pracodawcami w kontekście postrzegania osób pracujących w tych organizacjach

Artykuł ma charakter teoretyczno-empiryczny. Jego głównym celem było określenie wewnętrznej struktury przyczyn braku zainteresowania uczelniami jako miejscami pracy wśród młodych potencjalnych pracowników. Do przygotowan...

Inbound marketing jako integralny element strategii marketingowej współczesnego przedsiębiorstwa

Zasadniczym założeniem niniejszej publikacji jest zdefiniowanie korzyści jakie współczesnym przedsiębiorstwom przynosi wprowadzenie na grunt prowadzonej działalności, wielokanałowej strategii marketingowej jaką jest inbo...

The measurement and evaluation of PR communication

The purpose of this paper is to reflect on the importance of evaluation and measurement as a vital field of public relations campaigns. The author gives an insight into the existing literature relevant to the measurement...

Download PDF file
  • EP ID EP208559
  • DOI 10.14611/minib.23.03.2017.09
  • Views 87
  • Downloads 0

How To Cite

Kamila Peszko (2017). The cooperation between universities as a way to build strong business and scientific units. Marketing Instytucji Naukowych i Badawczych, 23(1), 37-52. https://europub.co.uk./articles/-A-208559