THE CUSTOMER CAPITAL OF THE ENTERPRISES OF TOURISM AND HOSPITALITY SERVICE
Journal Title: Східна Європа: економіка, бізнес та управління - Year 2018, Vol 2, Issue 13
Abstract
This paper discusses Customer/Relational Capital as a modern concept that has influenced business processes and plans OF the ENTERPRISES of tourism and hospitality service. The research into measuring the Intellectual Capital and the External Resources of companies has produced a plethora of proposed methods and theories over the last years. It aims at exploring and assessing the extent of awareness of such concept. The research focuses on how to evaluation and exploit Customer Capital. Findings are used to support existing managerial practices and policies for better retention practices and management of human resources.
Authors and Affiliations
O. H. Yavorska
Keywords
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