The Design of a Sports Marketing Model for Iranian Women’s Professional Sport
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 02
Abstract
The purpose of this study was to design and develop a model for Iranian women's professional sports. This study adopted a qualitative approach with the grounded theory for data analysis. A semi-structured interview was used to collect data. 14 sports managers and sport’s marketing experts in Iran, aged between 28 to 69, were interviewed. MAXQDA pro 12.3 software was used for the three stages of open, axial, and selective coding. 296 open codes and 49 general concepts were identified which were classified into 28 main categories. Finally, the findings were classified into 9 factors as the main categories in the selective coding. The research findings identified “marketing hegemony in Iranian women's professional sports” as a central phenomenon. It is necessary to note relevant causal, context, and intervening conditions when applying the proposed strategies of research, action and reaction between the mentioned factors. Additionally, the socio-cultural conditions of Iran and the existence of beliefs and ideas of the governments and religious leaders' thoughts should be taken into account when applying the proposed model.
Authors and Affiliations
Shohreh Sadeghi, Lin Yen-Chun, Seyed Nasrollah Sajjadi, Hosein Rajabi Nooshabadi, Majid Jalali Farahani
Keywords
Related Articles
- EP ID EP713122
- DOI 10.47191/ijsshr/v6-i2-56
- Views 69
- Downloads 0
The Mediating Effect of Service Quality in Patient’s Perception and Visiting Intention in Traditional Health Service Ngajum Sub-District
This research aims to determine the role of service quality as a mediator between patient perception and intention to visit Traditional Health Service in the Ngajum sub-district. This study delves into an analysis of two...
Students' Self-Directed Learning Readiness with the Online Learning Model
This research aims to reveal the level of Students' Self-Directed Learning Readiness with the Online Learning Model. The research was conducted on students of the Arabic Language Education Study Program, Faculty of Islam...
Customer Relationship Management (CRM) Strategy in an Effort to Maintain Customer Loyalty in Telkomsel Palu Branch
Building and maintaining good relationships with customers is one way to maintain the survival of the company. Customer Relationship Management is a disciplined approach to developing and maintaining profitable customer...
Street Children's Self-Concept (Study of Symbolic Interaction in the Area under the Grogol Bridge, Kedoya Metro TV and Demolition)
This research was conducted to find out whether tutoring followed by street children can form a positive self-concept, full of confidence, courtesy, and friendly, not harming themselves and the surrounding environment, s...
The Determinant of the Import Value of Footwear by Five Countries from Indonesia 2016 to 2021
Footwear is one of Indonesia's leading products that is significantly demanded by importing countries. The panel data analysis method was used in this study with a total of 30 observations over 6 years, and using Eviews...