The Development of Foreign Language Communicative Competence of Future Marketing Professionals by Means of Social Networks
Journal Title: Вісник Житомирського державного університету імені Івана Франка - Year 2017, Vol 87, Issue 1
Abstract
The article analyzes the potential of social networks in teaching foreign languages to students specializing in marketing in view of developing foreign language communicative competence while mastering social media marketing skills. Two modes of learning are singled out based on students’ involvement and level of independence: active and passive. Within the passive mode students use the existing social networks, groups and public pages that are designed for the purpose of language learning. Within the active mode students create their own content and administer their own groups, public pages etc. in social networks, thus acquiring hands-on experience in using the language and promoting their content, which is a crucial element in social media marketing, and therefore the necessary competence for future marketing specialists. The article analyzes SMM skills to be mastered by students specializing in marketing, and the forms, methods and ways of using social network in language teaching to marketing professionals. The long-term project is suggested to be implemented in the course of teaching foreign languages through the means of social networks. The objective of the project is to create and promote a language learning group or a public page in a social network with over a thousand followers. The following project stages are developed: 1) Initial stage: creating the group, distributing duties, engaging the first wave of followers; 2) Developing content; 3) Promotion; 4) Commercial application. Tasks and learning objectives are developed for each stage. The project is designed to be adjusted to various motivation levels and learning loads.
Authors and Affiliations
N. V. Lykhoshved
Keywords
Related Articles
- EP ID EP441549
- DOI -
- Views 124
- Downloads 0
Motivation as the Basis of Applicants’ Conscious Attitude of Higher Education for Training Activities.
Motivation of educational activities as the basis of conscious attitude and motives of internal and external types which determine focus, intensity and personal meaning of applicants of higher education is described and...
Criteria of Monitoring the Activity of Innovative Secondary Schools: Acmeological Approach
The paper presents an analysis of the scientific literature to determine the theoretical assumptions of research values of innovation in education. The research deals with the system criteria of monitoring innovative sec...
Sukhomlynsky's Views on the Organization of Professional and Pedagogical Activities and Personal Teacher’s Self-Organization.
The objective of this paper is the analysis of V. Sukhomlynsky's works. V. Sukhomlynsky's pedagogical heritage is the result of his perseverance and highly organized work. Books "One Hundred Advice to a Teacher", "Conver...
Self-Administration Form of Professional Teachers' Development within Departments of Management of Polish Higher Educational Institutions in the Framework of Open Education System.
Significant changes concerning new technologies and its use in all spheres of life characterize recent decades of the world society development. Open education cannot operate without open educational instruments. It is g...
HANS URS VON BALTHASAR AS A ''FREE'' THEOLOGIAN
Knowing the theological atmosphere of the mid 20th century in Europe was essential for perception of Hans Urs von Balthasar's theology. This epoch can be called ''back to the roots'', because the attention was paid to ec...