THE DIMENSION OF THE SOCIO-CULTURAL BRAND OF COCA-COLA
Journal Title: Social Sciences and Education Research Review - Year 2016, Vol 3, Issue 2
Abstract
Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.
Authors and Affiliations
Florentina Manuela Dumitrescu
Keywords
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