The Discourse on Identity in a Global Consumption–Based Society. Between Myth and Reality
Journal Title: Studies in Global Ethics and Global Education - Year 2014, Vol 1, Issue
Abstract
The continuosly transforming contemporary world has altered the process of identity creation. Consequently, the contemporaneous discouse on identity is subject to fundamental metamorphoses. The power of consumption, in its broadest sense, represents one of the major factors that affects the way people conceive an perceive their and others' indentities. Ultimately, the social relations are also functioning differently. The basic purpose of this paper is to understand whether people are losing their identities or whether they are creating new ones. It is an attempt to identtify the positive and/or negative aspects of consumption in the process of identity creation. The paradoxical connection between the contemporaneous discourse on identity and the process of consumption is expressed in Baudrillard's concept of consumption as a system of signs. Baudrillard considers consumers to be “mutually implicated, in a general system of exchange and in the production of coded values.”
Authors and Affiliations
Viorica Palamarciuc
Keywords
Related Articles
- EP ID EP80223
- DOI -
- Views 104
- Downloads 0
White Storks Killings in Lebanon and the Effort to Stop It: The Role of Social Media in Spreading and Counteracting the Phenomenon
Massive White Storks killings in Lebanon and the response to the phenomenon reflect an example of globalized ties that connect and unite European and Middle Eastern societies. Numerous migrant birds, protected in Europe...
Creating an image of people with disabilities in formal education. Analysis of the textbooks used in the chosen European countries
Creating an image of people with disabilities in formal education is an important element of educating young people into a full and unbiased understanding of the needs and reality of these people. Consequently, it is an...
Etos uniwersytetu a globalny kłopot z jego tożsamością
The fundamental activity enabling the revival of the university ethos is to reconsider the specific mission of the university in times of changing reality. One commonly experiences the divergence between values and princ...
Media and Information Literacy Project in the Republic of Moldova. Local Issues in European and Global Context
Media and Information Literacy (MIL) is a relatively new field. It is a response to the growing concern around the world and namely the increasingly complex media and information landscape, the changes in the way the inf...
The Bedouins of the Negev and the Implementation of Sustainable Development Programs: The Case Study of Qasr al-Sir Village
The article is a report from the fieldwork carried out in a Bedouin village of Qasr al-Sir in the Negev in Israel. The aim of the realized research field project was to critically analyze the sustainable development prog...