The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X
Journal Title: Journal of Economics, Business, & Accountancy Ventura - Year 2016, Vol 19, Issue 2
Abstract
Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.
Authors and Affiliations
Endang Ruswanti, Benny Herlambang, Moehammad Unggul Januarko
Keywords
Related Articles
- EP ID EP469788
- DOI 10.14414/jebav.v19i2.458
- Views 74
- Downloads 0
Analyzing the Influence of Service Quality towards the Brand Image, Preceived Value, and Brand Loyalty of The Costumers of Heritage Hotel in Malang
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research i...
An empirical evidence of ethical climate index in rural banks from Board of Directors Perspective
The existence of the common image that the management of the rural bank is not yet professional because of some unethical practices are still happening. Rural bank that is well known for Indonesian people since its targ...
Individual investors behavior in decision making on securities investment in Indonesia Stock Exchange (ISE)
This study tests the benefits of investment in financial information, sophisticated and rational attitude, and risk preferences of investors on utility maximization in investment decision-making process. This study is cl...
Strategic environment and bank performance; (Empirical study of bank listed in Indonesian stock exchange period 2011-2015)
This study aimed to explain the interaction between macroeconomic and the internal environment with the performance of banks in Indonesia. The analysed data obtained from 10 banks for 5-year observation period by using d...
Is the effect of a political event more pronounced for government controlled firms?
This study investigates market reaction to a political event, which is the presidential election of Republic of Indonesia in 2014 by studying 387 publicly traded firms in the Indonesia Stock Exchange. It employs event st...