The Effect of eWOM on Intention to Visit and The Mediating Role of Destination Image
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 9
Abstract
This study aims to examine the causal relationship between eWOM, destination image, and the intention to visit a tourist destination. The structural model consisting of these three variables was analyzed using WarpPLS 6.0. Samples of 200 prospective tourists were collected in Denpasar City, Bali. The measurement items are adapted from the research instruments in the marketing literature. The results of the analysis prove that E-WOM has a direct positive and significant influence on the image of Buleleng as tourism destination and the intention to visit Buleleng. Similarly, the image of Buleleng as tourism destination is also proven to significantly mediate the influence of E-WOM on intention to visit Buleleng tourism destination. These findings bring important implications for the theory and practice of tourism marketing. The structural model of the results of the analysis is expected to make a valuable contribution to the development of tourism marketing theory and concepts, as well as a reference for strategic planning in the tourism industry sector.
Authors and Affiliations
Putu Yudi Setiawan, I Made Artha Wibawa
Keywords
Related Articles
- EP ID EP412934
- DOI 10.9790/487X-2009072127.
- Views 71
- Downloads 0
Workplace social programmes and Employee commitment: a literary reflection
This paper examined the relationship between workplace social programmes and employee commitment. The objective of the study was to examine how dimensions of workplace social programmes such as seasonal parties, event to...
The Importance of Knowledge Management: Cases in the Companies of the City Of Hortolandia.
The goal of this research is to analyze what is the importance of knowledge management to companies’ develop in Hortolandia city and which are the method they use develop of this management. Basing in bibliographic studi...
Effective of Interest Rates Changes on Profitability of Banking Industry in India (An Empirical Research on the Profitability Performance of Nationalized Banks in India)
Interest Rate Risk Represents One Of The Key Forms Of Financial Risk Faced By Banks It Has Given Rise To An Extensive Body Of Search Mainly Focused On The Estimation Of Sensitive Of Banks Stock Returns To Changes In Inte...
India-US Student Mobility In Higher Education: Can India Become A Destination of Choice To Students From The U.S.?
The India-US student mobility scenario is principally characterized by the large and growing outflow of Indian students to US campuses and a relatively miniscule inflow of American students to Indian higher education ins...
Cross Gender Mentoring For Achieving Sustainable Development in the Regime of Make in India
Achieving Sustainable Competitive advantage in a highly competitive environment where our country is integrated with the Global Market is on the priority of any business entity in the present context. Producing the produ...