The Effect of Product Quality, Brand Image, and Promotion on Customer Satisfaction of Bank Syariah Indonesia Malang Branch
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 02
Abstract
Banking in the current era is experiencing very rapid development, so this situation gives rise to competitive business competition and fierce competition. The purpose of this research was to determine the influence of Product Quality, Brand Image and Promotion on Customer Satisfaction of Bank Syariah Indonesia Malang Branch. The research used descriptive analysis methods by combining quantitative methods. Testing this research used the analysis of validity tests, multicholinearity regression, reliability, coefficient of determination, hypothesis with the help of the SPSS 25 program. The results showed the magnitude of f (fcount) = 8.692, significance of 0.000, and magnitude f table = f (k;n - k), f = (2;100-2), ftabel = (2;98) = 3.09, because f count > f table (3.09) and the amount of significance < value α 0.05, so the conclusions can be made, namely the variables of Product Quality, Brand Image, and Promotion, simultaneously had a significant impact on Customer Satisfaction.
Authors and Affiliations
Afris Harnianda, Vivin Maharani Ekowati
Keywords
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- EP ID EP726817
- DOI 10.47191/jefms/v6-i2-27
- Views 36
- Downloads 0
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