The effect of quality commitment and organizational commitment on the customer orientation (case study: Kermanshah Tejarat Bank)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 10
Abstract
The survival in the present insecure and competitive environment has forced organizations to have specialized and skilled employees which act beyond their duties, because the success of organizations depends on them. This study aims to examine the effect of quality commitment and organizational commitment on the customer orientation Kermanshah Tejarat Bank. Five hypotheses were proposed for this purpose. The research method, according to the purpose of applied research and the manner of data collection is a descriptive and the analyzing of the model specifically is based on structural equation modeling (SEM) via AMOS and SPSS softwares. The study's statistical community is composed of 430 employees of Tejarat bank and statistical sample includes 202, which have been selected by a simple random sampling method. The research findings which are based on structural equations model indicates that quality commitment and organizational commitment significantly affects customer orientation.
Authors and Affiliations
Mohammad Zangene-tabar| Business Management M.A. Student, Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran. zangenetabar@gmail.com, Ali Falahati| Associate professor of business Administration, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran., Alireza Moradi| Faculty Member of Economics Department, Islamic Azad University, Kermanshah Branch, PO Box: 6718997551, Kermanshah, Iran.
Keywords
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