The Effect of Social Networking and Prices on Lecture Decisions at the Faculty of Private Pharmacy in Medan City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Humans need education in their lives in which education can develop their potential through learning and other ways that are recognized and recognized by society. In improving the quality of education, educational institutions should be able to establish an effective and efficient education system in the face of the development of science, technology and art. In order to increase lecture decisions, social media is required, price adjustment or other factors as one of the promotional instruments. The purpose of this research is to analyze the influence of social networking and price to the decision of lecture at private pharmacy faculty in Medan city. The type of research is descriptive quantitative. The population in this research is all students of private pharmacy faculty in Medan city. The number of samples in this study were 98 respondents. The sampling technique in this research is random sampling. Methods of data retrieval is done by multiple linear regression analysis. The results showed that 1) Social networking has a positive and significant influence in shaping lecture decisions on private pharmacy faculty in Medan city. 2) Price negatively influences in shaping lecture decisions on private pharmacy faculty in Medan city. 3) Social networking and pricing simultaneously have a positive effect in shaping lecture decisions on private pharmacy faculty in Medan.
Authors and Affiliations
Hajatina . , Endang Sulistya Rini, Beby Karina Fawzeea Sembiring
Keywords
Related Articles
- EP ID EP423569
- DOI 10.9790/487X-2012037277.
- Views 69
- Downloads 0
Marketing Mix Analysis, Purchase Decisions, And Customer Loyalty Of Toyota Yaris In Jakarta, Indonesia
If a company does not have the right marketing strategy for its products, it will lose its customers. Therefore, a study is needed on the analysis of the marketing mix, purchasing decisions, and customer loyalty. The stu...
The Influence of Psychosocial Work Environment on Job Satisfaction of Nurse and Its Implication on Turnover Intention in Bahteramas Hospital of Southeast Sulawesi Province
The importance of the hospital to pay attention to job satisfaction nurse because it will impact on the performance of the hospital. The nurse's dissatisfaction with the hospital's hospital treatment and policy will have...
Causes for Stress and Management of It at Work
Stress has been explained in different ways. Most of the employees and managers have strain in the workplace. In working in the organization most of the people are affected with stress due to work environment. The main r...
Organization Behaviour: Challenges and Opportunities
Business in today’s world is a hectic and dynamic undertaking. The environment in which organizations operate is ever changing, thereby changing the needs of the organization and internal operations. The concept of organ...
Green Vegetables Price Mechanism in Ranchi Market
India is the 4th largest producer of green vegetables after china, there are about 125 cr. People depend on the green vegetables as their food stuffs. That’s why this sector recognizes extreme importance not only as a ma...