The Effect of Social Networking and Prices on Lecture Decisions at the Faculty of Private Pharmacy in Medan City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Humans need education in their lives in which education can develop their potential through learning and other ways that are recognized and recognized by society. In improving the quality of education, educational institutions should be able to establish an effective and efficient education system in the face of the development of science, technology and art. In order to increase lecture decisions, social media is required, price adjustment or other factors as one of the promotional instruments. The purpose of this research is to analyze the influence of social networking and price to the decision of lecture at private pharmacy faculty in Medan city. The type of research is descriptive quantitative. The population in this research is all students of private pharmacy faculty in Medan city. The number of samples in this study were 98 respondents. The sampling technique in this research is random sampling. Methods of data retrieval is done by multiple linear regression analysis. The results showed that 1) Social networking has a positive and significant influence in shaping lecture decisions on private pharmacy faculty in Medan city. 2) Price negatively influences in shaping lecture decisions on private pharmacy faculty in Medan city. 3) Social networking and pricing simultaneously have a positive effect in shaping lecture decisions on private pharmacy faculty in Medan.
Authors and Affiliations
Hajatina . , Endang Sulistya Rini, Beby Karina Fawzeea Sembiring
Keywords
Related Articles
- EP ID EP423569
- DOI 10.9790/487X-2012037277.
- Views 70
- Downloads 0
The Influence of Organizational Culture And Work Motivation on Employee Performance, Job Satisfaction As Intervening Variable (Study On Secretariat Staff of Pasuruan Regency)
This research aims to analyze the direct and indirect influence of organizational culture and work motivation on employee performance through employee job satisfaction. Population and sample of this research are all empl...
The Effect Of Clothing Size Manipulation And Social Comparison On Consumer Self-Esteem And Purchasing Decision
This research aims to find: the effect of clothing size manipulation on consumer self-esteem and purchasing decision; the effect of social comparison on consumer self-esteem and purchasing decision; and the effect of con...
The Relationship between Emotional Intelligence and Academic Achievement among Intermediate Students
The purpose of the present study was to investigate the level of Emotional Intelligence and also examine the relationship between emotional intelligence and academic performance of Intermediate students. The sample of th...
Safety Status in Kenya’s Learning Institutions
Disasters of various kinds have been witnessed in various learning institutions (both private and public) in Kenya for many years. Indeed, disasters disrupt the process and undermine quality of services and loss of lives...
Emotional Intelligence in Banks-An Empirical Study With reference to selected Banks of Vijayawada City
Emotional intelligence is a relatively a new subject of study, though its roots go back to the time of Darwin, who proposed that emotional expression was essential for survival. Emotional Intelligence as a subject becomi...