The effect of strategy on the return on investment, profitability, and cash flow of the companies accepted in Tehran's stock exchange
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 8
Abstract
Organizations must integrate and organize their measures and activities to achieve the objectives determined. For this purpose, the senior management considers a special operational plan (strategy) to achieve the integration and whereby realize the objectives of the organization. Hence, it can be said that the strategy of any organization is a key factor to achieve its desirable performance. So in this research, we examined the effect of strategy on the return on investment, profitability, and cash flow of the companies accepted in Tehran's stock exchange. Questionnaire with Likert spectrum was used to collect data and taking some criteria into account, 130 questionnaires were distributed among the sample chosen and after gathering and examining them, 126 questionnaires were accepted to be tested by SPSS Software. For this purpose, strategy was considered as the independent variable and any of the variables including return on investment, profitability and cash flow were considered as the dependent variables. Then, the effect of the independent variable on any of the dependent variables was measured using the linear regression method. The results obtained from the research show that strategy does not affect on the return on investment, profitability, and cash flow of the companies accepted in Tehran's stock exchange.
Authors and Affiliations
NARJES KAMALI KERMANI| The member of scientific group of bojnoord university Accounting department, roholah talebi najafabadi| student of master course of Accounting of the university of Mazandaran, mostafa zangi abadi| auditing m.a student ,Allameh TabaTabae'e university of Teheran, Abdol hossein talebi najaf abadi| Accounting ph.D student,Tehran Allameh Tabatabae'e university, email: hosseintaleby@gmail.com
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