The Effect of Visual Mapping on Attitude toward Organizational Strategy: Scale Development and Application in Europe and China
Journal Title: Online Journal of Art and Design - Year 2014, Vol 2, Issue 4
Abstract
Visual representations of information can offer several benefits compared to text communication. This study examines the effect of knowledge visualization, compared to a text control condition, on attitude toward the content, specifically an organizational strategy.Companies operating across borders face great challenges in ensuring compliance with the strategy in different cultural contexts. Recent research evidence showcases the cognitive and emotional benefits of utilizing visual representations of knowledge in organizations. An experiment is conducted comparing two knowledge maps to a textual version of the same corporate strategy. In order to measure attitudes toward the strategy, a scale is developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude toward strategy with cognitive, affective and behavioral components. The scale is then applied to a different sample to test the effect of mapping the strategy visually on attitudes toward the strategy, and to test whether the effect is persistent in Europe and China. The results of the experiment show that subjects exposed to the visual conditions had a significant more positive affective and cognitive attitude toward the content.
Authors and Affiliations
Sabrina Bresciani| University of St. Gallen, Switzerland sabrina.bresciani@unisg.ch, Jianxin Ge & Yaru Niu| Central University of Finance and Economics, China, gejianxin@cufe.edu.cn
?ç Mekan Yüzey Tasar?mlar?nda Mesaj - Kullan?c? ?li?kisi Üzerine Deneysel Bir ?rdeleme
Tasar?m bilinciyle yarat?lan mekanlar, kendilerini tan?mlayan ve benzerlerinden ay?ran karakterlere sahiptirler. Tasar?mc?lar kullan?c?lara, iç mekanda uygulad?klar? yüzey düzenlemeleri ile mekan?n karakterini ifade eden...
Is Film Noir a Genre, or a Style?
Most of the authors in film studies agree on the sources of film noir. It is based on German Expressionism, pre-code Hollywood movies, French poetic realism, and the pulp fictions of Dashiell Hammett, Raymond Chandler, J...
DIGITAL TEXT: INTERACTIVITY AND INTERTEXTUALITY
This paper is about theorization and analyses of digital text – through examples of digital texts such as film, television and Internet – with a special focus on constitutivity of features such as interactivity and hyper...
The Small World of a Big Western
Whether a film is produced under a low or high budget, a small world coupled with a big idea can serve strong themes and powerful stories. To define this concept, “small” represents a confined or focused environment in a...
CROWDS AS A SUPPORT FOR ARTISTIC REPRESENTATIONS OF SOCIETY
We will see, through this short paper, how, most of the time, crowds have not been used in art as a simple decorative element or subject. Indeed, whatever is the period, the place or the culture, representations of crowd...