THE EFFECTIVENESS OF ONLINE BUSINESS USING SOCIAL MEDIA
Journal Title: Research Hub - Year 2017, Vol 3, Issue 9
Abstract
The aim of this research is to explore the effectiveness of online business through social media platforms, especially this activity becoming a trend among people nowadays. This paper discussed about the concept of online business and social media to comprehend the meaning of these terms in depth. This paper also has deliberated the effectiveness of online business through social media encompassed its factors emerge, the benefits obtained and strategies to advertise the product. The risks or challenges that come from social media tools on online business activities were also highlighted.
Authors and Affiliations
Adlina Auni Azemi and Maslisa Yusof
Keywords
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- EP ID EP49217
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