THE EFFECTS OF NETWORK ORGANIZATIONS ON THE MARKETING PERFORMANCE OF LOGISTICS SERVICE PROVIDERS: CASE STUDY
Journal Title: Denizcilik Fakültesi Dergisi - Year 2015, Vol 7, Issue 2
Abstract
Following the effects of globalization on businesses and supply chain advancements, the logistics service providers that serve these businesses and supply chains have developed network organizations to enable them to offer their customers cost effective and high quality international services. To gain leverage whilst competing with multi national logistics companies in international scale, small and medium size enterprises have played a particularly specific role in developing these network organizations which provided them with various benefits. This study aims to clarify the logistics network organizations and their effects on the marketing performances of their members. After the case study method was utilized, it was found out that network organizations have a positive effect on most of the marketing performance indicators of logistics service providers.
Authors and Affiliations
Nazlı Gülfem Gidener Özaydın, Durmuş Ali Deveci
Keywords
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- EP ID EP271300
- DOI 10.18613/deudfd.84148
- Views 89
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