The Effects of Service Quality and Price on Athlete Satisfaction: A Case Study of Athletes at Badminton Clubs in Bantul Distric
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 12
Abstract
This study aims to analyse: (1) the effect of service quality on the satisfaction of badminton athletes in Bantul Regency. (2) The effect of price on the satisfaction of badminton athletes in Bantul Regency. (3) The effect between service quality and price on the satisfaction of badminton athletes in Bantul Regency. This type of research is quantitative with an ex post facto approach. The population in this study were badminton athletes in Bantul Regency. The sampling technique based on purposive sampling totalled 169 athletes from 7 badminton clubs. The instrument used was a questionnaire. Analysis was carried out using Social Sciences (SPSS) software, specifically version 21, p-value <0.05. The results showed that (1) There is a significant influence between service quality on the satisfaction of badminton athletes in Bantul Regency, with a p-value of 0.000 <0.05. (2) There is a significant influence between price on the satisfaction of badminton athletes in Bantul Regency, with a p-value of 0.000 <0.05. (3) There is a significant influence between service quality and price on the satisfaction of badminton athletes in Bantul Regency, with a p-value of 0.000 <0.05.
Authors and Affiliations
Amanda Prawesti Nuramanah, Agung Nugroho AM, Tomoliyus, Fauzi, Endang Rini Sukamti5, Tri Hadi Karyono
Keywords
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- EP ID EP724553
- DOI 10.47191/ijmra/v6-i12-02
- Views 61
- Downloads 0
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