The Effects of Strategic Orientations and Perceived Environment on Firm Performance
Journal Title: Journal of Competitiveness - Year 2016, Vol 8, Issue 1
Abstract
Among micro, small, and medium-sized firms located in Hungary, I conducted a survey examining the effects of entrepreneurial and learning orientations, and that of perceived environment on firm performance. I studied the perceptions of environmental turbulence and environmental hostility. Three dimensions were examined both in the case of entrepreneurial orientation (i.e., innovativeness, proactiveness, and risk taking) and in the case of learning orientation (i.e., commitment to learning, shared visions, and open-mindedness). The effects of such dimensions on firm performance were analyzed with the path analysis (PLS-SEM) method. In the course of the research, firm performance was divided into three dimensions: efficiency, growth, and profit. The possible effect of available financial resources was also taken into consideration. Results show that the availability of financial resources is relatively important, although it is connected only to the growth dimension of performance. Strategic orientations should be interpreted as multi-dimensional, and they have an effect on different performance dimensions. The research was cross-sectional and has implications for long-term strategic decisions.
Authors and Affiliations
Gergely Farkas
Keywords
Related Articles
- EP ID EP106980
- DOI 10.7441/joc.2016.01.04
- Views 178
- Downloads 0
Strategic Management Tools and Techniques and Organizational Performance: Findings from the Czech Republic
The purpose of this study is to investigate the current level of strategic management tools and techniques utilization as well as to explore and identify the impact of management tools on organizational performance in th...
The Knowledge Competitiveness of Macedonian Economy – Comparative Analysis
When a firm or economy realizes a competitive advantage, actually it possesses something which others lack, and does something which others cannot do, or do not know how to do it. Firms’ competitiveness, mostly, stems fr...
An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing
The purpose of this study is to investigate the relationship among online retailing information quality, e-satisfaction, e-trust and young generation customer’s commitment in mainland China. The study variables have con...
The Impact of the Hotel Industry on the Competitiveness of Tourism Destinations in Hungary
This paper focuses on a complex question from the perspective of the hotel industry. It tries to draw attention to the importance of hotels, enhancing it on the basis of the tourism destination competitiveness models and...
The Effects on Purchase Intention: The Case of Fruit Juice
Promoting a company to the markets, the level of its competitiveness largely depends on how recognizable the company’s brand among consumers is. This research study aims to analyze the direct effects of brand equity and...