THE ESSENCE OF MARKETING EFFECTIVENESS IN SYSTEM OF MANAGING MARKETING ACTIVITY OF THE ENTERPRISE
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2015, Vol 1, Issue
Abstract
The problems of marketing control, one of the directions of which is the evaluation of marketing effectiveness, are becoming more important regarding the speed-up of changes in the world, new demands and changes in the position of the consumer, increase of competitiveness. The aim of the research is to define the essence, place, function and importance of marketing effectiveness of retail enterprises regarding its role in managing marketing activity. The actions and reactions of the consumers under the influence of marketing measures are to be assessed. The actions and reactions of the consumers under the influence of marketing measures are to be assessed. The measures in retail trade are to be directed towards the provision of permanent flow of clients, its gradual increase, raising the frequency and volume of purchases. It is the background for the increase of sales, improvement of economic indexes, and provision of operational stability.
Authors and Affiliations
Vladimir Sobolev
Keywords
Related Articles
- EP ID EP171170
- DOI -
- Views 139
- Downloads 0
EVENT MARKETING AS AN INSTRUMENT IN TERRITORY IMAGE FORMATION
Sustainable socio-economic development of Ukrainian regions in the context of strengthening of the regionalization and globalization of world trends is only possible in the formation of an effective mechanism aimed at im...
ФОРМУВАННЯ СИСТЕМИ АДАПТИВНОГО ІННОВАЦІЙНОГО УПРАВЛІННЯ РОЗВИТКОМ ПІДПРИЄМСТВ ГОТЕЛЬНО-РЕСТОРАННОГО ГОСПОДАРСТВА
Проведено аналіз економічної сутності поняття «адаптивне управління». Виділено основні напрями адаптації з позицій системного, ситуаційного й процесного підходів та охарактеризовано основні її елементи. Сформовано систем...
THE OPERATION OF RURAL TOURISM UNDER THE CONDITIONS OF MARKET ECONOMY IN UKRAINE SALES
The article is devoted to the operation of rural tourism in the conditions of market economy in Ukraine. The influence of rural green tourism in the context of the economic crisis is determined, because it is one of the...
МЕТОДИЧНИЙ ІНСТРУМЕНТАРІЙ ОЦІНКИ КОНКУРЕНТНИХ ПЕРЕВАГ НОВОЇ ПРОДУКЦІЇ
Обґрунтовано застосування комплексного показника конкурентоспроможності для оцінки конкурентних переваг нової продукції. Виявлено групи, які є конкурентами нової продукції. Удосконалено методику оцінки конкурентних перев...
CRITERIA AND INDICES OF THE EFFECTIVENESS OF CIRCULATING ASSETS FORMATION IN RETAIL TRADE ENTERPRISES
Circulating assets are the constituent of the enterprise's property. Their state and usage effectiveness is one of the main conditions for successful activity. High inflation rate, non-payments and other recessionary phe...