THE ESTABLISHMENT OF INDIVIDUAL MEDIACOMMUNICATION STYLES: MAIN DETERMINANTS AND CIRCUMSTANCES
Journal Title: Вісник Одеського національного університету. Психологія - Year 2014, Vol 19, Issue 1
Abstract
Individual features of person’s interrelation with nowadays media environment are emphasized in the article. The main purpose of media is analysed. The specific phenomena that appear in process of interaction of person and media are shown. The essence of individual mediacommunication style is determined. The leading role of image in mediacommunication is emphasized. The main determinants of individual mediacommunication styles establishment are analyzed (subjective, objective and mediaenvironment determinants). Specific methods of determinants and style features of person and media environment interrelation research and pilot research data are provided. Main mediacommunication styles and their main motivation, studied by experiment are described.
Authors and Affiliations
I. S. Podgornaya
Keywords
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