THE EXTENT OF ELECTRONIC MARKETING MIX AND ITS EFFECTS ON CUSTOMER’S SATISFACTION FOR CHRISTIAN TOURISM PILGRIMAGE IN JORDAN –VIEW POINT OF CHRISTIAN CUSTOMERS35
Journal Title: Academic Research International - Year 2018, Vol 9, Issue 4
Abstract
The electronic operations has received an increasing interests and benefits in many aspects due to its positive impact on business organizations at many dimensions as satisfaction ,reputation ,profits, sales and market share , of customers and them satisfaction about performance of Jordanian tourism organizations to attracts customers in Christian pilgrim in Jordan (Altaey,H,2004). This paper aimed investigate the impact of E- marketing and how to satisfy Christian customers in pilgrim depend on Jordanian tourism organizations) ABU Dalbouh, M, A2013). The dimensions of the study environment are: business organizations, employees, government, and customers of Christian pilgrim the study has been applied on Jordanian tourism sector (Christian pilgrim) because the world council of churches decide that Jordan is (Christian pilgrim site). The study consist of theoretical part(–interactive Electronic marketing, web design, customer services ,product ,prices ,place distribution ,promotion, personalization ,privacy, , security ,virtual society)and their effect on satisfaction of Christian customer pilgrim in Jordan , and applied part (methodology ,results , analyze, questioner ,recommendations). Population of the study (internal ,Arab ,non-Arab tourist ) was unlimited because the number of Christian pilgrim customer was open, after then the researcher elect the sample of study depend on non probability sampling (convenience) by treating with tourism groups during Christian pilgrim in Jordan (baptism site ,mount our lady church ,Nepos church ) 5 customer for many group in their sites ,the total of them is 310 customer ,but 300 was response for study by questioner tool, I used (SPSS)system for analyzing and applied ( Means, standard deviations, cronbach’s α, -coefficient, VIF, Tolerance, and Skewness( . The study concludes that the Christian tourists have faced many problems such as ,not meeting all their needs ,lack of tourists management , miss-understanding of customers’ needs, wants ,preferences , how launching it ,how to consider customer changes , and their requirements ,(the gap of tourism management )employees ,tourism agencies ,customers) . The study results are: the E- marketing mix of Christian pilgrimage affected positively except (3) variables were affected negatively by high prices, low promotion, and low customer services. It’s recommended: we have to take care for the tourism prices, promotion, and customer services by design new strategies in order to get a high satisfied customer in addition to give the Christians tourism sector in Jordan more attention.
Authors and Affiliations
Mahmud age Abu Dalbouh
Keywords
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