THE FORMATION AND DEVELOPMENT OF MARKETING IN THE MARKET FOR VEGETABLE PRODUCTION
Journal Title: Проблеми системного підходу в економіці - Year 2017, Vol 4, Issue 60
Abstract
The article is devoted to the development of marketing in vegetable production. The main reasons constraining development of the industry, which is divided into two main areas – production and marketing activities. The aspects of formation of food security of Ukraine on the basis of an assessment of the levels of production and consumption are considered. It is revealed that the structure of labour costs per 1 ha of vegetables, the largest share is spent on cropping and harvesting. The author aims to reveal problems of development of vegetable growing and to plan ways of their decision, to consider aspects of the formation of food security of Ukraine based on the assessment of levels of production and consumption and identify areas for the development in the sector. The article presents the analytical material on the development of vegetable production in selected countries of the world. The article provides in the dynamics data for the production of vegetables. The analysis of consumption of individual kinds of vegetables for one person is done. The causes hindering the development of vegetable production in agricultural enterprises are identified. The author cites the cost of labour for individual vegetable crops on operations during the production period. The author determines the ways of effective development of vegetable production on the basis of innovation and results in the main directions of development of vegetable growing in the future. It is established that for the effective development of vegetable growing in modern conditions it is necessary to implement innovative-investment model of development of the industry, the constant saturation of innovation technologies of growing, storage and marketing of vegetables. Specialized large-scale farms have a significantly large advantage with respect to these issues before finely commodity producers. Given this, it is necessary to strengthen work on innovation in agricultural enterprises.
Authors and Affiliations
V. V. Sydora
Keywords
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